Enduring Beauty Museum - The Official e-Tourism Portal for The Ministry of Tourism

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Enduring Beauty Museum

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"The museum, located at Level 3 of the People's Museum, exhibits range from very early periods in human history to the modern era."

The Museum of Enduring Beauty is located at Level 3 of the People's Museum. It was opened in 1996.

The objective of the museum is to create awareness of the different viewpoints held by different cultures and different periods of time on what constitutes 'beauty'. It is also to display exhibits to show how different cultures worldwide interpret 'beauty'.

The exhibition ranges from very early periods in human history to the modern era. The pictures and other exhibits reveal the differing concepts of 'beauty' as practised by different cultures. Some of the exhibits reveal the pain and agony some people would have to endure to achieve the concept of beauty as visualised by their community and culture.

Among the different concepts of beauty exhibited are skin tattooing, stretching lips by the insertion of round discs, moulding heads into oval shapes and restricting the growth of feet.

Last viewed - July 20, 2008

Getting There


The People's Museum is located right in the heart of Malacca town, a short trishaw ride from the Malacca bus terminal. The museum is also accessible on foot as it is located quite near other tourist locations.

User Recommendation

"I visited the museum in 1998. It describes vividly the pain some people go through to change their appearance. Very interesting particularly the various tribes around the world who stretch their necks with brass rings, stretch their lips and ear lobes with plates, pierce their tongues, etc... recommended to anyone unless you are very queasy and sensitive. "