Kuala Lumpur, 14 May 2008 - The Ministry of Tourism had a dialogue session with 24 non-governmental organisation bodies to receive their views on ecotourism plans for the country. It was to ensure the steps taken by the Ministry in the development of tourism products are actually ‘eco-friendly’ and not destroy the surroundings.

Ecotourism has been a major draw for tourists from the long-haul markets, coming to Malaysia to experience nature at its source.

Tourists in this niche market with a specific purpose to appreciate the environment tend to be repeat visitors and bigger spenders hence, ecotourism as a product must be developed in the right context to draw in more of these tourists.

The respective NGOs such as MNS, WWF, Wild Asia amongst others have given their opinions and views towards the promotion plans suggested for ecotourism activities according to each state.