Malaysia Welcomes the World (MWW) is a preparatory programme for Visit Malaysia Year 2007 to upgrade the hospitality skills of Malaysians.

It is aimed at changing the mindsets of Malaysians to think and act tourism. Apart from that, Malaysians should improve their communication skills by mastering several languages to enhance their existing warm hospitality towards foreign visitors.

The targets of MWW are front liners in the tourism industry, the staff of government departments and members of the private sector through corporate link-ups.

Several programmes have been planned which includes workshops, train-the-trainer sessions and related government departments as well as others including tour guides, taxi drivers and so on.

Malaysia’s Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor said, “Malaysians are well-known for their warmth, friendliness and caring attitude but we cannot take all this for granted. We must ensure that tourists feel welcome wherever they go in our country. This campaign will spread the message to the grassroots level and make everyone aware of the importance of receiving foreigners as best they can.

“The task of this MWW campaign is not for the Ministry of Tourism alone. All Malaysians should rise to the occasion as we open our doors to welcome tourists from all over the world in 2007.

We hope that during the auspicious year when we celebrate the golden jubilee of our country’s independence, Malaysians can rightly feel proud of our achievements by inviting the world to our doorsteps and taking good care of those who come to visit us.”