The word 'Malaysia' is written in strong freehand both to permit conformity with the overall design proposal as well as the 'Malaysia, Truly Asia' tagline whiel providing the suggestion of a liberal nation and accommodating population. It is intended to portray a level of 'casualness' and a lack of formality for visitors.The five dots of the stamen represents fifty years of independence and reinforces Tourism Malaysia's existing logo. The imagery also denotes Malaysia's rising prominence in the region as a modern nation as well as being indicative of hope and happiness. The text 'Visit' & numerals '2007' in similar bold freehand is used to reinforce and complement the word 'Malaysia'. The use of red offsets and reinforces the blue of 'Malaysia'. 'Celebrating 50 Years of Nationhood' carries with it the idea of self governance and freedom.Centred within the logo is a heart-shaped petal which signifies Malaysia's warmth in welcoming the world with open arms and heart. It also forms the primary and most prominent petal of the design.

The text 'Visit' & numerals '2007' in similar bold freehand is used to reinforce and complement the word 'Malaysia'. The use of red offsets and reinforces the blue of 'Malaysia'

Malaysia is written in a strong freehand both to permit conformity with the overall design proposal as well as the existing 'Malaysia, Truly Asia' tagline while providing the suggestion of a liberal nation and accomoddating population. It is intended to portray a level of 'casualness' and a lack of formality for visitors

Centred within the logo signature is the heart which is symbolic of Malaysia's welcome to the world with open arms and hearts. It also forms the primary and most prominent petal of the design.

The five dots of the stamen representing fifty years of independence and reinforces Tourism Malaysia's existing logo. The imagery also denotes Malaysia's rising prominence in the region as a modern nation as well as being indicative of hope and happiness.

Celebrating 50 Years of Nationhood' carries with it the idea of self governance and freedom.

Red represents the vitality openess and hospitality for which Malaysians are well known

The green naturally stands for our rich tropical heritage, our parks and forest reserves as well as the vast biodiversity we have to offer the world.

Blue represent clear and friendly tropical skies, our rich, warm seas and endless hours of fun and recreation.

The yellow stands for our constitutional monarchy. Belief in God, the rule of law and giving rise to a stable nation.

Orange stands for progress, prosperity and golden opportunities.

This blue line holding the five petals together provide both visual cohesion as well as being indicative of a shared vision that hold all Malaysians together. It could be construed as a shared thread of history and continuity of a growing nation.